This January, we shot latest Felice Dahl jewellery, the Ljus collection. The vibe is Scandi Cool in London, just like the brand, and the face is the sublime Freja Wewer!

We prepared indoors, then shot on the streets of Chelsea, London. I love how it’s typically elegant London, with the white facades and black fences.

It was freezing, so we warmed up between shots with thick coats, hot tea, and chips/French fries from the local pub.

I had an amazing day, and am so happy with the results. Thanks to the team – Freja, Oda, Francesca and Charlie!

This Stockholm Fashion Week, I had the wonderful opportunity to attend the STAND show at the luxurious Grand Hotel Stockholm. Known for their leather and outerwear, the brand's SS18 pieces were pops of colour for cooler climates, aka perfect for Scandi souls.

One of my favourite pieces was this brown furry coat with red stripes - it'd look great over jeans or work trousers, equally cool for a night out or a coffee run.

Thanks again to STAND and the Grand Hotel!

A bit girly, very cool. Dress up your favourite jeans with an off-the-shoulder crisp white shirt, chic low heels, and high-shine silver. Josefine HJ is wearing the Första Pendant Necklace.

All images from Felice Dahl, source and source.

Met up with the lovely Tuva Alicia for a quick fika during Stockholm Fashion Week. We talked about carving our own career paths, Stockholm, the digital world and, of course, jewellery! Her style is Stockholm Scandi with a touch of sunshine!