Behind the Scenes New Skärgård Collection


On a chilly sunny morning in London, the team (unintentionally all matching in red!) gathered to shoot the photo and video campaign for the Felice Dahl Skärgård Collection.

The super talented Rebecca Fletcher from Room Rescue Elite beautified the model - glowy skin, loose curls, natural nails. Norwegian Oda Eide shot the photos and video on the streets of central London and with a studio background. Britain's Next Top Model winner Olivia Wardell (Models1) worked her angles, and I myself helped with lighting and fanning (what we do when there's no wind machine!) and did the styling. I tied together the three outfits with pops of red, coincidentally!

We drank, Danish tea, coffee, and champagne (to celebrate!), munched on chicken avocado quinoa salad and sweet potatoes, and laughed our way between shots.

Are you looking forward to the new campaign images? What do you think of the styling?